The small variation: When Marie Antoinette stated, “Let them eat dessert,” it would likely currently because she was hogging the Michel et Augustin cookies for by herself. Childhood mates Michel and Augustin came across in secondary school, and, if they found their own adult 9-to-5 tasks are unfulfilling, they began a cookie organization with a foundation in French pastry. Fast onward 13 years, in addition to two buddies have actually workplaces in France and nyc and are usually attracting society the help of its snacks, pastries, yogurts, mousses, along with other desserts created using quick, pronounceable materials. The duo in addition shows aspiring bakers that learning the art of French pastry is attainable through their unique recipe books and entertaining open household courses. Michel and Augustin’s dream is straightforward: to make the globe look and come together over a shared passion for desserts.
Show
The storyline of Michel et Augustin began merely enough. Two kids began palling around in secondary school and turned into good contacts. But, just like many adolescent relationships, the two parted ways after graduation to follow along with their particular paths.
Michel discovered himself in finance in New York, and Augustin was actually doing work in advertising and marketing for Air France. But both soon turned into disillusioned with the 9-to-5 routine associated with the business community. They reconnected therefore the duo devised a wild propose to discover all 1,263 bakeries in France and establish the basics of best confectioneries the country must offer. They blogged a book about this â their unique very first collaboration!
After finishing their unique journey, in 2004, Michel and Augustin aproned-up and set on a new adventure: cooking in Augustin’s home. Their mission was to make a type of snacks alongside desserts made with natural ingredients and really love. And, after tirelessly evaluating and tasting above 300 dishes, their own first mixture was born: the small spherical butter cookie. Michel et Augustin came into this world!
The pair found rapid achievements, and additionally they continue to innovate more delicious creations, particularly a decadent natural yogurt in a bottle, which had been found only one time Michel and Augustin discovered their own valued cow could create over butter. They market their products using the signature “kookiness” and also the happiness they infuse into their delicious snacks.
Distributing a Love for French Pastry Around the World
Michel et Augustin is mostly about more than just creating a tasty cookie. The business is curved on drawing from France’s rich cooking background to produce masterful sweets.
“It isn’t really just about snacks â it’s about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “Almost everything we make is related to French pastry methods. We’ve got a really powerful commitment with pastry making as a business.”
But Lily informed all of us an affinity for and expertise of French pastry is not just kepted for the product developers (they call them the “recipe staff”) at Michel et Augustin. The main company’s kooky culture is revealing the passion and expertise of pastry generating thus every person in the group, in France and Brooklyn, can teach becoming a French pastry cook and do the national examination (named a “C.A.P.”). This way, everybody is able to participate in innovating brand new dishes and talk knowledgeably with fans, consumers, and people.
“once per week in France and once monthly in New York, our Banana Farm (“office”) can become a pastry class in which we’re experiencing a traditional curriculum of French pastry and training your certification,” she said. “no matter if you are a site designer or perhaps in sales â the chance is urged for many.”
Though Michel et Augustin offers a very expansive manufacturer product line in France, the business sticks toward exact same basics and axioms of production for every services and products.
“finished . all our services and products share is a real attention to flavor and to the constituents,” Lily said. “We concentrate on the quality and user friendliness on the materials, and try to maintain element record as pronounceable as you are able to.”
This outcomes not just in a yummy decadence, but a goody you can be ok with ingesting along with your special someone.
A Collection of Treats Perfect for discussing together with your Sweetheart
Thereis just some thing about revealing sweets that starts a single day appropriate or concludes a perfect big date. And Michel et Augustin’s projects had been meant for only such occasions.
“It’s a moment in time of extravagance at the conclusion of a night out together,” Lily said. “its delicious and made with thoroughly clean ingredients, and that helps to make the time that much much better. It feels very good to enjoy.”
With so many deserving goodies to choose from, there is want to pick only one. While there are lots of more options in France â from chocolate mousse to decadent yogurts and, however, one-of-a-kind snacks â there are numerous possibilities in the usa at the same time.
Lily had been rapid to recommend the most perfect treats giving to or delight in thereupon significant other.
“All of our best-selling cookie is all of our 4-Cookie Squares,” she stated. “they’re like little square tarts, enter three styles, and that can be thus easily provided. We likewise have Cookie Buttons, which have been hazelnut candy chip snacks with hazelnut ganache internally. They arrive in bags of two â one for my situation, one for you!”
For partners just who really enjoy their particular day ritual collectively, Lily told all of us Puff Palmiers are a gorgeous a.m. alternative.
“they’re puff pastry and taste like Elephant Ears,” she stated. “they truly are extremely light and flaky and perfect for sharing over break fast with coffee or at tea time.”
Whether you and your honey tend to be chocoholics or appreciate the sensitive butteriness of caramel (or all things in between), Michel et Augustin has a worthy treat for revealing (or sneaking down with for your own personel clandestine cookie affair).
Join up At the Banana Farm
Michel et Augustin’s viewpoint is the fact that delight of sweets is within the posting. Therefore it should be no surprise neighborhood wedding is a big a portion of the organization’s business goal. Many people are invited to eliminate in and chat (and taste snacks) at their unique Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This mindset began from the start of the company and is element of its core. And Lily noted this philosophy is actually exemplified into the company’s available residences.
“immediately, Michel and Augustin exposed the doors of their apartment to neighbors, friends, consumers, and passersby, for folks to provide them opinions, to flavor cookies, to taste brand-new recipes these were screening, and also to spend time with them and mention whatever they had been performing,” she mentioned. “It really is something’s important to united states these days.”
Open up home on Banana Farm occurs from the very first Thursday of every thirty days in France and nyc. Lily informed all of us these occasions present a manner for all the company to offer returning to town by instructing them concerning background and strategies of French pastry.
“We invite everybody, family members, buddies, clients, and people in the future share dishes,” she mentioned. “We do taste examinations, focus groups, and play games. Its a genuine area occasion.”
Not only is it enjoyable and tummy-pleasing to wait, but if you do not have a cookie friend, just imagine all of those other treat aficionados you might meet on Banana Farm. All things considered, if someone likes Michel et Augustin addresses, you are sure that they will have good flavor, and you will have something to connect over.
Michel et Augustin: dedicated to Random Acts of Kookiness
In real Michel and Augustin form, the duo started a Random Acts of Kookiness step to motivate and please anyone. From a tribute to Michael Jackson with the cookie rectangular occasion in addition to their torrid Greek tale, Michel and Augustin infuse hilarity and joy into all they are doing. You can see exactly why their particular goodies are very addictive â they’re created using 100 % natural ingredients and good vibes.
Up after that your company is a unique cookbook that aims to help US visitors and others overcome the intimidation involving French pastry.
“We’re producing a French pastry cookbook your United States, and it’s really about enjoying these very hard recipes,” Lily stated. “We’re breaking it down and claiming it can be done. If we can, everyone can, and we’re discussing our very own advancement.”
Michel et Augustin normally seeking launch its popular chocolate mousse in the US.
“the dream in regards to our chocolate mousse is to seduce The united states’s taste buds.”
And, after tasting their snacks and various other treats, the US is definitely set for an extended relationship with that mousse.