Natalie Steger
Alyona Shuba is actually from Odesa, Ukraine; the woman is a designer just who I experienced brand new satisfaction off conference during the Paris this past year during the trends week. Initially, she lit up the space together times and you can infectious humor, and understanding that, you will find a fast relationship. One night i fused over tunes and trend if you’re sipping large amounts of refreshments one of many trend professional; it was my very first ever before and just inside the-person find with this Ukrainian creator. Quick forward to today, one arrangements we before got for me personally to go to her in Odesa and discover the lady in her stunning country easily involved a sudden halt into the . Now Ukrainians and others are now fighting, donating, and/otherwise volunteering within our respective a way to support Ukraine within conflict, and people possess rallied along with her locate her solution to support men and women influenced by it battle.
All of us on Home Magazine had reached out to Shuba in for an element, also it was just recently i eventually reconnected along with her throughout the fresh chaos of on the-supposed war in the Ukraine. Today we are able to in the end tell their tale that starts with her pre-war hopes and dreams money for hard times on her style range Vivons to the current day, in which the woman is a female warrior and happy Ukrainian singer. Shuba seems she’s you to element of an effective whole of a those who are sturdy, good, and laden up with guarantee, a folks who are this new traditions embodiments of the Glory away from Ukraine. Inside interview, i display numerous areas of Shuba’s facts, discussing the long run, their arrangements getting Vivions, and her organization. We also dive for the the girl warmly revealing with our team the lady introduce-day new mindset since the she fights on her dreams and her very own nation in her own means.
Fashion
Alyona established Vivons toward , and her symbol says “Out of My Cardio toward Heart,” this lady image is a lot like Shuba. She wears this lady cardiovascular system on her behalf sleeve. You can rest assured when you meet the woman, you instantly know this woman is a feminine force designed because of the finish embers regarding an old soviet point in time and you can graced wholely because of the the annals and you will people regarding the woman country Ukraine. She’s not ever been a stranger so you can style of the lady enough time community as the a model for a long period, including the girl fascination with manner and you will what you about it due to the fact she is children. In the , she chose to combine the girl passions and welfare, that was the start of Vivons.
Several things throughout the country inspire Shuba, and in the woman excursion, the woman possible opportunity to realize about other countries is a huge part of her design techniques. She is excited about travelling and you will embracing the nation together possession spacious. Throughout her excursion, she knows trend otherwise their suggestions is designed by the gonna and you may viewing suggests and you will Premiere Vision, whose objective and slogan is to “supply, promote, understand trend getting fashion benefits,” because 1973. Shuba try a musician. First and foremost, they shows in her functions; you will find section of her own aesthetic and you will love for trend inside her models. She thinks “one’s heart out-of an artist are often get a hold of determination even yet in typical things! My personal latest collection is actually determined by Paris! This will be my personal favorite area, and each time I’m truth be told there, I rediscover they.”
Regardless of the pressures and you can serious pain she experience, that it Ukrainian developer stays inspired and that is far more determined to save this lady organization going included in this lady relentless battle showing she will maybe not flex since a beneficial Ukrainian. She really works and always companies to track down an approach to assistance other quick Ukrainian-had companies as she works for new collective to be sure Ukraine really stands corporation and you can remains united. For this upcoming distinct Slip 2022 and you can Spring season 2023, the woman is starting a new range that is true now greatest magic which is hoping to find a means to develop to urban centers in-between East and finally discover the girl clothes donned by females internationally in the future. Shuba enjoys an extremely imaginative mind, and you will she pushes the package when making sophisticated unique ready-to-don pieces. She refers to the latest Vivons lady due to the 
fact “a personal-confident lady who’s not afraid to be book inside the that which you she does in life… slutty, brave and you may crazy!” The girl brand try this lady.